BARRACUDA HIRE ERIC GRUNDFAST AS DIRECTOR OF BARRACUDA BUSINESS OPERATIONS
Aug 23, 2021
San Jose, CA – The San Jose Barracuda (@SJBarracuda), proud American Hockey League (@TheAHL) affiliate of the San Jose Sharks (@SanJoseSharks), announced today that the club has hired Eric Grundfast as Director of Business Operations.
In this newly created role, Grundfast will oversee all aspects of the Barracuda’s business operations, including ticket sales, corporate partnerships, marketing, communications and fan relations. His immediate focus will be building out an expanded business staff dedicated to the Barracuda with a primary focus on the successful completion and launch of the new 4,200 seat Barracuda Arena, slated to open in August 2022 at Sharks Ice at San Jose.
“We’re thrilled to add a leader with Eric’s pedigree to team. His track record of success with the Iowa Wild and wealth of experience in the AHL made him an ideal leader to help us open the new arena successfully,” said Brian Towers, Sharks’ Vice President of Sales & Service. “We were impressed with his clear vision for the future of the franchise and his actionable plan to achieve it. We couldn’t be happier to welcome Eric to Team Teal.”
"I am excited to join Sharks Sports & Entertainment and the San Jose Barracuda to continue growing the game of hockey, through creative community programming and connecting with the strong fanbase,” said Grundfast. “When the opportunity presented itself, it was a no-brainer. It isn't often you get to relaunch a franchise and open a new state-of-the-art arena. Fans can expect a strong season ticket member benefits package, first-class family-fun entertainment and a dedication to giving back to San Jose."
A graduate of Eastern Connecticut State University, Grundfast, 35, has spent the last eight years with the AHL’s Iowa Wild, serving most recently as the team’s Vice President of Sales for the last four seasons.
During Grundfast’s tenure with Iowa, the Minnesota Wild’s affiliate organization was named as a model franchise with multiple awards for front office performance, including the AHL's Sponsorship Sales Department of the Year (2016) and Western Conference's Best Fan Experience Award (2015).
Prior to working in Iowa, Grundfast spent two and a half seasons with the AHL’s Providence Bruins, within the club’s sales department. The native of Saugerties, New York is a lifelong hockey fan and grew up attending men’s and women’s hockey games at Cornell University. His career in professional hockey began in 2008 with the AHL’s Albany River Rats as an account executive.
Grundfast is expected to be in the Bay Area in early September.
The future 4,200 seat Barracuda Arena is set to be complete in the summer of 2022 and is part of a 400,000 square-foot expansion of Sharks Ice at San Jose, which will make the facility the largest of its kind in North America. For more information, click here.
