Sep 29, 2021

San Jose, CA – The San Jose Barracuda (@SJBarracuda), proud American Hockey League (@TheAHL) affiliate of the San Jose Sharks (@SanJoseSharks), announced today that the club has hired Samantha Davis as Director of Barracuda Sales and Service.

In this newly created role, Davis will oversee all aspects of the Barracuda’s ticket operations, including ticket sales strategy and implementation, and individual, group and season plans. Her immediate focus will be on building out an expanded sales staff dedicated to the Barracuda with a primary focus on the successful completion and launch of the new 4,200 seat Barracuda Arena, slated to open in August 2022 at Sharks Ice at San Jose.

“We couldn’t be happier to add Samantha to our team,” said Eric Grundfast, Director of Barracuda Business Operations. “Her experience in professional sports is extensive and impressive. She will be a vital part of the successful relaunch and move of the Barracuda into the new arena next season.”

A graduate of Lynn University in Boca Raton, Fla., Davis has over 10 years of revenue generation experience in sports, most recently serving as the Sr. Director of Ticket Sales with the ECHL’s South Carolina Stingrays, affiliate of the NHL’s Washington Capitals.

Prior to her time in Charleston, Davis served as the Director of Ticket Sales for the AAA Oklahoma City Dodgers baseball team and before that spent time with BSE Global, the operator of the Barclays Center, home of the NBA’s Brooklyn Nets. In addition, Davis was also the Director of Group Ticket Sales for the AAA Charlotte Knights baseball team for two seasons.

The native of Morristown, N.J. also spent seven years as a group sales representative with the NFL’s New York Jets and NHL’s New Jersey Devils.

You can contact Samantha at

The Barracuda home opener is slated for 7 p.m. on Oct. 29 against the Colorado Eagles at the SAP Center at San Jose. For information about tickets, click here. If you can't make the game, listen live at, via the Sharks+SAP Center App presented by Western Digital or watch for a small fee at

The future 4,200 seat Barracuda Arena is set to be complete in the summer of 2022 and is part of a 400,000 square-foot expansion of Sharks Ice at San Jose, which will make the facility the largest of its kind in North America. For more information, click here.


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